You provide the method, examples, and judgment rules behind the tool.
Demo case · a content consultant's lead magnet
See what your client fills in, and what you receive.
This example imagines a content consultant serving experts who want social media to bring better-fit clients.
They answer three short questions and receive a useful first recommendation.
What a potential client says
I’m Mina, a ceramic artist. I want more people to see my work and I’d love more exhibition or collaboration opportunities. Right now, I mostly post finished pieces.
For the next post, start with: ‘Why I kept this imperfect glaze.’
Let people understand one choice behind the piece. That gives them a reason to remember the work and start an exhibition or collaboration conversation.
- Main angle · Share the choice behind the work
- Opening line · Why I kept this imperfect glaze
- Do this today · Pick one piece and name the trade-off
SCREEN A · WHAT YOUR CLIENT SEES
What should you fix first if you want content to bring the right clients?
Answer three short questions as the client. You will see one useful result before the email step.
- 01Answer 3 questions
- 02See one result
- 03Save the full result